Women Empowerment Through SPA Therapist Scholarship Program : A case study on the role of Martha Tilaar Group in empowering Indonesian women through the spa therapist scholarship program

Frisko, Dianne and Alimbudiono, Ria Sandra (2010) Women Empowerment Through SPA Therapist Scholarship Program : A case study on the role of Martha Tilaar Group in empowering Indonesian women through the spa therapist scholarship program. Growing Inclusive Markets: Indonesia Cases, Volume 1 - 2010 . Indonesia Global Compact Network, Jakarta. ISBN 978-602-98222-0-5

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Abstract

Martha Tilaar Group is a holding company that engages in the beauty industry. As one of the companies that lead in product and service innovations by exploring the values of Eastern cultures, Martha Tilaar Group has 9 business units, including PT.Martina Berto, PT. SAI Indonesia, PT. Cantika Puspa Pesona, Puspita Martha International Beauty School, and others. They all employ 4000 employees the majority of whom are women. Operating a beauty business that relates to the world of women, Martha Tilaar Group is internationally acknowledged as having a strong commitment to improving gender quality and the empowerment of women. This has been a part of an on-going program of the company’s social activities. One such activity is the scholarship program for training spa therapists. Through this program, Martha Tilaar Group participates in creating the 3rd Millennium Development Goals, i.e. to support the improvement of gender equality and women’s empowerment in Indonesia. Such a social program focuses on creating equality in attaining education and jobs for women from the marginal class. Ultimately, the scholarship program contributes to empowering women to play significant roles in improving their family’s economic condition.

Item Type: Book
Uncontrolled Keywords: empowering Indonesian women
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Business and Economic > Department of Accounting
Depositing User: Eko Setiawan 194014
Date Deposited: 08 Apr 2013 02:22
Last Modified: 08 Apr 2013 02:22
URI: http://repository.ubaya.ac.id/id/eprint/3360

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