The Influence of Mobile phone’s Forms in the User Perception

Suteja, The Jaya and Tedjohartoko, Stephany (2011) The Influence of Mobile phone’s Forms in the User Perception. World Academy of Science, Engineering and Technology: International Journal of Industrial and Manufacturing Engineering, 5 (3). pp. 629-632.

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Abstract

Not all types of mobile phone are successful in entering the market because some types of the mobile phone have a negative perception of user. Therefore, it is important to understand the influence of mobile phone’s characteristics in the local user perception. This research investigates the influence of QWERTY mobile phone’s forms in the perception of Indonesian user. First, some alternatives of mobile phone’s form are developed based on a certain number of mobile phone’s models. At the second stage, some word pairs as design attributes of the mobile phone are chosen to represent the user perception of mobile phone. At the final stage, a survey is conducted to investigate the influence of the developed form alternatives to the user perception. Based on the research, users perceive mobile phone’s form with curved top and straight bottom shapes and mobile phone’s form with slider and antenna as the most negative form. Meanwhile, mobile phone’s form with curved top and bottom shapes and mobile phone’s form without slider and antenna are perceived by the user as the most positive form.

Item Type: Article
Uncontrolled Keywords: Influence, Mobile phone, Form, User Perception.
Subjects: T Technology > TJ Mechanical engineering and machinery
Divisions: Faculty of Engineering > Department of Manufacturing Engineering
Depositing User: Jaya Suteja 61106
Date Deposited: 26 Oct 2018 04:35
Last Modified: 26 Oct 2018 04:35
URI: http://repository.ubaya.ac.id/id/eprint/33712

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