Descriptive Study On Destination Image Perception By The Surabaya Domestic Tourists

Widjaja, Fitri Novika (2012) Descriptive Study On Destination Image Perception By The Surabaya Domestic Tourists. The 9th International Annual Symposium On Management. pp. 145-156. (Unpublished)

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Abstract

Tourist destinations is an important sector role inthe economy. For that a tourist destination should be handled properly in order to meet the expectations of tourists and the community. Indicators that can be used to find out how the performance of tourist destinations is the image of tourism destinations. This study aims to describe how the image of tourists to the city of Surabaya as a tourist destination. Dimensions are used to measure the perceptions of tourists are (1) environmental beauty and convenience, (2) the country’s citizens,(3) place and architectural structure, (4) shopping and tourist accommodation, and (5) local culture and cuisine. The results showed that respondents are divided into 2 based on the perception of the destination image Surabaya city. The most positive image in the dimension of the shopping and accommodation, and the lowest image is the structure of space and architecture. Tourists give the perception that the city of Surabaya has a shopping tour of interesting places to visit, but the historic sights and natural attractions are still not yet become an attractive option to visit.

Item Type: Article
Uncontrolled Keywords: Tourism, tourists, destination image
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Fitri Novika Widjaja 3194
Date Deposited: 01 May 2013 08:07
Last Modified: 01 May 2013 08:07
URI: http://repository.ubaya.ac.id/id/eprint/3374

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