Pengaruh Customer Experience terhadap Intention to Repatronage Melalui Customer Satisfaction pada Ranch Market di Surabaya

Supriyono, Yongky (2018) Pengaruh Customer Experience terhadap Intention to Repatronage Melalui Customer Satisfaction pada Ranch Market di Surabaya. [Undergraduate thesis]

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Official URL / DOI: http://digilib.ubaya.ac.id/pustaka.php/250415

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh dari Customer Experience terhadap Intention to Repatronage melalui Customer Satisfaction bagi konsumen Ranch Market surabaya. Pengolahan data penelitian ini menggunakan Structural Equation Modelling (SEM) dengan program Statistical Package for Social Sciences (SPSS) versi 18 dan Lisrel 8.7. 200 responden diambil dari pelanggan atau konsumen yang melakukan pembelian di Ranch Market di Surabaya, minimal se run waktu 1 tahun teakhir. ...

Item Type: Undergraduate thesis
Uncontrolled Keywords: Customer Experience, Customer Satisfaction, Intention to Repatronage
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Masyhur 196042
Date Deposited: 05 Nov 2018 03:33
Last Modified: 05 Nov 2018 03:33
URI: http://repository.ubaya.ac.id/id/eprint/33769

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