Pradito, Prito Rino (2018) Pengaruh Companys Promotional Activities, Improvement of Waiting Environment, Queuing Management by The Company terhadap Customer Perceptions Regarding Waiting Time pada Event Garuda Travel Fair Surabaya. [Undergraduate thesis]
Preview |
PDF
M_6146_Abstrak.pdf Download (104kB) | Preview |
Abstract
Penelitian ini bertujuan untuk menguji pengaruh company’s promotional activities, improvement of waiting environment, queuing management by the company terhadap customer perceptions regarding waiting time pada event Garuda Travel Fair. Penelitian ini dilakukan dengan menggunakan Structural Equation Modelling dengan software SPSS 18.0 dan AMOS. Penelitian ini mengambil data sebanyak 150 responden yang pernah mengantri dalam event Garuda Travel Fair. Hasil penelitian ini menemukan bahwa company’s promotional activities berpengaruh positif terhadap customer perceptions regarding waiting time. Queuing management by the company berpengaruh positif terhadap customer perceptions regarding waiting time. Improvement of waiting environment berpengaruh positif terhadap customer perceptions regarding waiting time. Company’s promotional activities berpengaruh positif terhadap improvement of waiting environment. Queuing management by the company berpengaruh positif terhadap improvement of waiting environment
| Item Type: | Undergraduate thesis |
|---|---|
| Uncontrolled Keywords: | company’s promotional, waiting environment, queuing management, dan waiting time |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | Masyhur 196042 |
| Date Deposited: | 10 Jan 2019 02:10 |
| Last Modified: | 10 Jan 2019 02:10 |
| URI: | http://repository.ubaya.ac.id/id/eprint/34094 |
Actions (login required)
 |
View Item |
