Developt Eco-Tourism Village Silver Jewelry Based, Through Product & System Service Design

Putra, Kumara Sadana and Suteja, Bertha and Pudjibudojo, Jatie K. (2018) Developt Eco-Tourism Village Silver Jewelry Based, Through Product & System Service Design. In: ISIDC 2018: Proceeding International Service Innovation Design Conference, October 17-October 19, 2018, National Intangible Heritage Center (95, Seohak-ro(896-1, Dongseohak-dong), Wansan-gu, Jeonju-si, Jeonbuk, Republic of Korea).

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Abstract

Batan Krajan is a village id Gedeg District, Mojokerto Regency, East Java Province Indonesia. Batan Krajan is famaous for producing jewelry made from silver. Exports to Germany, Australia, and parts of Asia, make Mojokerto jewelry crafters worthy of consideration in addition to Kotagede Jogjakarta and Celuk Bali. There is a Majapahit Silver, silversmith jewelry group consist of 41 members at the time of establishment in 2011 as the Village of Silver Craft Jewelry Center. Named Majapahit because Mojokerto because Mojokerto is the capital of the Majapahit Kingdom of yore. And Majapahit inspiring Batan Krajan's Craftsmen in making jewelry designs based on local culture. In the development of Indonesia's tourism and creative economy sector of through Kemenparekraf during 2014 has made Mojokerto become the district of the nation's cultural heritage destination because of the abundance of cultural elements scattered in Trowulan, a sub-district in Mojokerto, is believed by many archaeologists as the capital of Majapahit kingdom in 13th century.So much central government's funds dedicated to build cultural tourism in Mojokerto. In line with the central government's efforts towards Mojokerto tourism, this paper will explain the community development programme to support Mojokerto, especially Batan Krajan to become the eco-tourism village silver jewelry based. Through several activity based such as marketing mix and STPD analysis, branding design and product management, eco- tourism, mapping tourist image and its potential. In order to create an eco-tourism village silver-based silver jewelry craftman in Batan Krajan Mojokerto. Co-design and service design hopefully can tackle to create a different way of thinking about what, why and how design (product and or process) can or does address the ever-changing needs of society in Batan Krajan. The result is an analysis of 5 principle of service design, 4 building blocks and tools of trade.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Eco-tourism village, jewelry silversmith, Majapahit, Mojokerto, service design
Subjects: G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: Faculty of Creative Industry > Department of Product Design and Management
Depositing User: Ester Sri W. 196039
Date Deposited: 15 Jan 2019 07:17
Last Modified: 31 Jan 2019 06:23
URI: http://repository.ubaya.ac.id/id/eprint/34118

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