Adipoetra, Nathaniel (2018) Pengaruh Network Externalities, Individual Gratifications, Time flexibility, Intention To play pada Mobile Social Game COC di Indonesia. [Undergraduate thesis]
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Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh network externalities, individual gratifications, dan time flexibility terhadap intention to play pada mobile social game COC di Indonesia. Pengolahan data penelitian ini menggunakan Structural Equation Modelling (SEM) dengan program Statistical Package for Social Sciences (SPSS) versi 18 dan AMOS 20.0. Teknik pengambilan sampel menggunakan non-probability sampling. 117 responden diambil dari pemain mobile social game COC di Indonesia. Hasil penelitian ini menunjukkan network externalities, individual gratifications, dan time flexibility memiliki pengaruh positif dan signifikan terhadap intention to play pada mobile social game COC di Indonesia.
| Item Type: | Undergraduate thesis |
|---|---|
| Uncontrolled Keywords: | Network externalities, Individual Gratifications, Time Flexibility, Intention To Play |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | Masyhur 196042 |
| Date Deposited: | 24 Jan 2019 02:27 |
| Last Modified: | 24 Jan 2019 02:27 |
| URI: | http://repository.ubaya.ac.id/id/eprint/34181 |
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