Stefanny, Lisa (2018) Studi Eksploratori Artist Brand Building Makeup Artist, Fashion Designer, dan Photographer di Surabaya. [Undergraduate thesis]
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Abstract
Penelitian ini bertujuan untuk mengeksplorasi artist brand building bagaimana seniman Makeup Artist, Fashion Designer dan Photographer membangun dan memposisikan "merek pribadi" mereka Penelitian ini merupakan penelitian kualitatif dengan menggunakan metode interpretivism dan model penelitian naratif. Peneliti menggunakan informan sebanyak 6 yang masing-masing pekerjaan memiliki 2 perwakilan. Berdasarkan hasil pengujian, ditemukan bahwa Reputation meliputi professional history dan working process. Sedangkan Reflexivity meliputi artist background, initial orientation dan practice in detail.
| Item Type: | Undergraduate thesis |
|---|---|
| Uncontrolled Keywords: | artist brand building, personal brand, reputation, reflexivity, artist brand |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | Masyhur 196042 |
| Date Deposited: | 24 Jan 2019 07:41 |
| Last Modified: | 24 Jan 2019 07:41 |
| URI: | http://repository.ubaya.ac.id/id/eprint/34191 |
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