Achieving sustainable competitive advantage through green entrepreneurial orientation and market orientation: The role of inter-organizational learning

Pratono, Aluisius and Darmasetiawan, Noviaty Kresna and Yudiarso, Ananta and Jeong, Bok (2019) Achieving sustainable competitive advantage through green entrepreneurial orientation and market orientation: The role of inter-organizational learning. Emerald insight: The Bottom Line. ISSN 0888-045X

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Official URL: https://www.emeraldinsight.com/doi/abs/10.1108/BL-...

Abstract

Purpose – This paper aims to examine the role of the inter-organizational learning contributing in transforming the green entrepreneurial orientation and market orientation to the improvement of sustainable competitive advantages. Design/methodology/approach – The structural equation model was established to explain the complex relationship between green entrepreneurial orientation, market orientation and sustainable competitive advantage. To test the hypothesis, this study used partial least square with data from a survey of 280 firms. Findings – There is a strong tendency that the inter-organizational learning plays a pivotal role as an intervening variable that operates by receiving the input from green entrepreneurial orientation and market orientation, which plays as the exogenous construct. Hence, the greater inter-organizational learning leads the firms to achieve the greater sustainable competitive advantage. Originality/value – This study extends the discussion on how organization should contribute to the wellbeing of the economic, social and environmental system by investigating the role of inter-organizational learning in achieving the sustainable competitive advantage.

Item Type: Article
Uncontrolled Keywords: Indonesia, Market orientation, Green entrepreneurial orientation,Sustainable competitive advantage, Inter-organizational learning, Small and medium enterprise
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
Divisions: Faculty of Business and Economic > Department of Economic
Depositing User: Hery Pratono 31105
Date Deposited: 29 Jan 2019 04:20
Last Modified: 29 Jan 2019 04:24
URI: http://repository.ubaya.ac.id/id/eprint/34237

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