Factors influencing travel to Islamic destinations: an empirical analysis of Sunan Ampel religious tourism area Surabaya

Rahayu, Siti (2018) Factors influencing travel to Islamic destinations: an empirical analysis of Sunan Ampel religious tourism area Surabaya. Advances in Social Science, Education and Humanities Research (ASSEHR), volume 186, 186. pp. 208-211. ISSN 2352-5398

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Abstract

The purpose of this paper is to analyze the influence of travel motivation, Muslim-friendly amenities and lifestyle, destination image, and quality of service on Indonesian travelers’ intentions to visit Sunan Ampel religious tourism area Surabaya. Data were collected through self-administrated questionnaires that were distributed randomly to Indonesian travelers at Sunan Ampel Religious Tourism Area Surabaya and some tourist areas around Surabaya. Statistical analyses such as multiple linear regression and descriptive analysis were used to analyze the data.Travel motivation and destination image had significant effects on the Indonesian travelers’ intention to visit Sunan Ampel religious tourism area Surabaya. Meanwhile, Muslim-friendly amenities and quality of service did not affect Indonesians’ travel intentions.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Siti Rahayu 3162
Date Deposited: 01 Feb 2019 05:20
Last Modified: 01 Feb 2019 05:20
URI: http://repository.ubaya.ac.id/id/eprint/34259

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