Resource orchestration to improve communication with customers: "case study: MSME footwear in East Java"

Trisnawati, Juliani Dyah and Rosiawan, Muhammad (2018) Resource orchestration to improve communication with customers: "case study: MSME footwear in East Java". In: Proceedings of the 15th International Symposium on Management (INSYMA 2018). Atlantis Press, pp. 236-239. ISBN 978-94-6252-475-0

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Official URL / DOI: https://doi.org/10.2991/insyma-18.2018.58

Abstract

This study aims to discuss the orchestration of resources in MSME in accordance with the implementation of ISO 9001 standards and the improvement of product competitiveness. By using case study research approach at MSME footwear in East Java, the results obtained are the information on how the company is orchestrating its resources from the early stages toward the growth stage by means of the certification program of ISO 9001. In the early stages, the company owner has lots of activity of routine work and is only reactive to the problems occurred, but after applying ISO 9001, the owner finds that the management of the company is more coordinated, and controlled. Besides, the company has more activities to develop including establishing communication and maintaining relationships with the customers.

Item Type: Book Section
Uncontrolled Keywords: resource orchestration, ISO 9001 standards, customer communication
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Juliani Diah 3155
Date Deposited: 05 Mar 2019 07:44
Last Modified: 05 Mar 2019 07:44
URI: http://repository.ubaya.ac.id/id/eprint/34387

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