Continuance Usage Intention of Gojek Application in Surabaya

Wiryawan, Mariza Kanti and Rahardja, Christina and Anandya, Dudi (2019) Continuance Usage Intention of Gojek Application in Surabaya. In: Proceeding of the 1st International Conference on Economics, Management, Accounting and Business., October 8-9, 2018, Medan.

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Abstract

This study aims to examine the variables influence on continuance usage intention. GOJEK application as an object to be observed. A quantitative and causal research with purposive sampling method was used in this study and the research approach is personal survey in Surabaya. Total respondents were 306 who have used GOJEK Application for at least three times for the past three months. We used structural equation modeling (SEM) analysis within IBM SPSS 21.0 and IBM SPSS AMOS 21 for Windows. This research results showed that users’ perceived usefulness is the key determinant of GOJEK Application continuance usage intention. The results contribute to more understanding the drivers of GOJEK apps that enhance the continuance intention of GOJEK apps usage in Indonesia.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	perceived usefulness attitude satisfaction gojek apps continuance intention
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Business and Economic > Department of Economic
Depositing User:	Christina Rahardja H (31113)
Date Deposited:	14 Mar 2022 02:30
Last Modified:	31 Mar 2022 08:52
URI:	http://repository.ubaya.ac.id/id/eprint/34403

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