Non-Moslem Consumers Perception Toward Purchasing Halal Food Product

Madinah, Hana Meka and Indarini, Indarini and Anandya, Dudi (2020) Non-Moslem Consumers Perception Toward Purchasing Halal Food Product. Journal of Entrepreneurship & Business (JEB), 1 (1). pp. 1-10. ISSN 2721-706x

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Abstract

This thesis aims to analyze how Non-Muslim consumers' perceptions of purchasing halal food products. This type of research is Basic research with causal objectives and uses a quantitative research approach. This study also uses a purposive sampling approach which is a sampling technique based on the aim of getting samples from people who have met established criteria. The analysis in this study was SEM (Structural Equation Modeling) which processed data using SPSS 20 and AMOS 18 software. This software was used for testing the Measurement Model and Structural Model. The results of this study stated that the attitude, subjective norm and perceived behavioral control of non-Muslim consumers in Surabaya had a positive influence on the purchase intention of halal food products. Thus providing opportunities for businessproducts to expand its reach by selling halal food products

Item Type:	Article
Uncontrolled Keywords:	Attitude, Subjective Norm, Perceived Behavioral Control, Purchase Intention,HalalProduct, Halal Food
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	Indarini 3127
Date Deposited:	04 Jun 2024 03:23
Last Modified:	15 Jul 2024 08:58
URI:	http://repository.ubaya.ac.id/id/eprint/34585

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