Widjaja, Fitri Novika (2018) Influence of destination attributes on destination image of Surabaya City according to domestic MICE participants. In: Proceeding 15th International Symposium onManagement (INSYMA 2018). Advances in Social Science, Education and Humanities , 186 . Atlantis Press, Amsterdam, pp. 199-202. ISBN 978-1-5108-5869-5
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Abstract
This study aims to determine the influence of destination attributes on destination image of Surabaya city according to the domestic MICE participants and also to know the differences in perception concerning the importance of MICE destination attributes based on socio-demographic characteristics of respondents. The study used questionnaire distribution using judgmental sampling technique. The data were processed by multiple regression method to see the influence of destination attributes towards destination images and ANOVA t-test to test the differences in perception. The results indicated that destination attributes have a significant positive influence on the destination image formation of Surabaya City, especially in the attributes of Amenities, Accountability, and Attraction. While the difference when viewed from Cognitive Image and Affective Image test results shows that there are differences in perception among MICE participants on the importance of destination attributes in forming the image of a MICE city
| Item Type: | Book Section |
|---|---|
| Uncontrolled Keywords: | destination attributes, destination image, MICE |
| Subjects: | H Social Sciences > HJ Public Finance |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | Tang Hamidy 203012 |
| Date Deposited: | 29 Apr 2019 01:54 |
| Last Modified: | 30 Apr 2019 02:45 |
| URI: | http://repository.ubaya.ac.id/id/eprint/34732 |
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