Rumamby, Gebbi Fretty and ., Indarini and Margaretha, Silvia (2014) PENGARUH STORE ENVIRONMENT, SHOPPING ENJOYMENT TENDENCY, IMPULSE BUYING TENDENCY TERHADAP IMPULSE BUYING MELALUI POSITIF AFFECT, NEGATIVE AFFECT DAN URGE TO BUY IMPULSIVELY DI RANCH MARKET GALAXY MALL SURABAYA. The 7th NCFB and Doctoral Colloquium 2014 Towards a New Indonesia Businm Architecture Sub Tema: "Businm And Ewnomic Transformation Towards AEC 2015" . pp. 510-523. ISSN 1978 - 6522
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Abstract
This study aims to knows and examine the influence of store environment, impulse buying tendency, shopping enjoyment tendency towards impulse buying trough positive affect, negative affect and urge to buy impulsively in Ranch Market Galaxy Mall. This research was undertaken in Ranch Market Galaxy Mall in Surabaya. Data processing using Structural Equation Modeling (SEM) with LISREL 8. 7 software version. Sampling techniques used in this research are non probability sampling techniques with this type of convenience sampling. This research uses surveys to gather data by asking directly to respondent through the questionnaire. The number of samples in this study are 145 respondents. The results of this study demonstrate the influence of Store Environment towards Positive Affect, Store Environment towards Negative Affect, Store Environment towards Urge to Buy Impulsively, Shopping Enjoyment Tendency towards Positive Affect, Positive Affect towards Urge to Buy Impulsively, and Urge to Buy Impulsively towards Impulse Buying in Ranch Market Galaxy Mall. While the influence of Negative Affect towards Urge to Buy Impulsively rejected.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Impulse Buying, Positve/Negative Affect, Store Environment, Urge. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | Ester Sri W. 196039 |
| Date Deposited: | 08 Jul 2019 03:50 |
| Last Modified: | 08 Jul 2019 03:55 |
| URI: | http://repository.ubaya.ac.id/id/eprint/34994 |
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