Ariyanto, Handy Richard and Margaretha, Silvia and ., Indarini (2015) GREEN PRODUCT QUALITY, GREEN CORPORATE IMAGE, GREEN CUSTOMER SATISFACTION DAN GREEN CUSTOMER LOYALTY THE BODY SHOP DI SURABAYA. The 8th NCFB and Doctoral Colloquium 2015 Towards a New Indonesia Business Architecture Sub Tema: “Crisis Management: Key to Sustainable Business Development”. pp. 537-561. ISSN 1978-6522
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Abstract
This study aims to test the Green Product Quality, Green Corporate Image, Green Customer Satisfaction, and Green Customer Loyalty of The Body Shop Company in Surabaya. This study uses a quantitative approach with a model of SEM (Structural Equation Modeling). The samples used in this study were 150 respondents. The research findings show that in the case of The Body Shop in Surabaya, Green Product Quality and Green Corporate Image have significant positive effect on Green Customer Satisfaction. Green Customer Satisfaction has significant positive effect on Green Customer Loyalty. Meanwhile, Green Product Quality and Green Corporate Image have no significant effect directly on the Green Customer Loyalty
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Green Product Quality, Green Corporate Image, Green Customer Satisfaction, Green Customer Loyalty |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | Ester Sri W. 196039 |
| Date Deposited: | 08 Jul 2019 04:10 |
| Last Modified: | 08 Jul 2019 04:18 |
| URI: | http://repository.ubaya.ac.id/id/eprint/34995 |
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