Tunggal, Chrivani Ovilia (2019) Pengaruh Cognitive Image, Affective Image, Perceived Quality dan Perceived Value terhadap Satisfaction dan Tourist Loyalty Wisatawan Surabaya di Bali. [Undergraduate thesis]
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Abstract
This study aims to determine and analyze the effects of Destination Image and Perceived on satisfaction and tourist loyalty on Bali's tourist attractions. Data processing is carried out using a quantitative approach and this type of research is causal. The variables used in this study are cognitive image, affective image, perceived quality, perceived value, satisfaction and tourist loyalty. The data analysis technique used is Structural Equation Modeling (SEM) using the SPSS 16.0 for windows and AMOS version 22 program. This study uses a sample in the form of respondents who have visited Bali with a total sample of 150 respondents. The results of this study indicate the influence of Destination Image, Perceived Quality and Perceived Value on satisfaction and tourist loyalty.
| Item Type: | Undergraduate thesis |
|---|---|
| Uncontrolled Keywords: | Tourism, Destination image, Tourist Loyalty |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | Masyhur 196042 |
| Date Deposited: | 15 Jul 2019 09:05 |
| Last Modified: | 25 Jul 2019 08:50 |
| URI: | http://repository.ubaya.ac.id/id/eprint/35054 |
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