Dewi, Elvira Riskia (2019) Aktivitas Pengendalian Kualitas pada Divisi Production Planning Inventory Control di PT Masmedia Buana Pustaka Sidoarjo. Working Paper. UNKNOWN.
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Abstract
This report aims to analyze the Customer Perceived Value on rice products in UD “Sumber Murni” Probolinggo. The Customer Perceived Value created is analyze through a comparison between the total benefits received by customers, that is product benefits, service benefits, personnel benefits, and image benefits and total cost incurred by customers, that is monetary costs, time cosst, energy costs, and psychological costs. The internship report prepared by doing field work at UD “Sumber Murni” which is located at Dusun Kerejan Desa Sentul RT 03 RW 01, Kecamatan Gading, Kraksaan-Probolinggo, Jawa Timur. Field work practices are carried out for 2 months in the sales and marketing department. Observation during conducting field work practices will be used to discuss more deeply about Customer Perceived Value on rice products created in UD “Sumber Murni”. However, along with the progress of field practice work, ther are still some activities that are not in accordance with the theory that cause problems within the company, so that improvements need to be made to the company.
| Item Type: | Monograph (Working Paper) |
|---|---|
| Uncontrolled Keywords: | Customer Perceived Value, UD “Sumber Murni”, sales, marketing |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Academic Department > Department of MKU |
| Depositing User: | Masyhur 196042 |
| Date Deposited: | 17 Jul 2019 02:29 |
| Last Modified: | 17 Jul 2019 02:29 |
| URI: | http://repository.ubaya.ac.id/id/eprint/35092 |
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