Tjoaputri, Stefannie Viana (2019) Laporan Kerja Lapangan Manajemen Penjualan pada PT. Antar Surya Jaya (Gramedia Printing Plant Surabaya). Working Paper. UNKNOWN.
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Abstract
PT. Antar Surya Jaya (Gramedia Printing Plant Surabaya) is one of the largest printing service companies in Surabaya, which was established in 1989. Starting from the last 5 years, internal molds have decreased circulation reaching 60%, so PT. Antar Surya Jaya choose paper packaging as an alternative business expansion, because it is not far from the core business of PT. Antar Surya Jaya (Gramedia Printing Plant Surabaya) as a printing service company. In conducting sales activities, the account executive at the Marketing & Sales Department of PT. Antar Surya Jaya applies the seven steps of sales management, that is: Prospecting and qualifying, Preapproach, Approach, Presentation and Demonstration, Overcoming Objections, Closing, and Follow up and maintenance. This Internship Report of Sales Management at PT. Antar Surya Jaya (Gramedia Printing Plant Surabaya), participant in the practice internship as an account executive linked the field work experience that had been carried out for 225 hours of work linked to the theory of sales management.
| Item Type: | Monograph (Working Paper) |
|---|---|
| Uncontrolled Keywords: | Sales Management, The Seven Steps of Sales Management, PT. Antar Surya Jaya (Gramedia Printing Plant Surabaya). |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Academic Department > Department of MKU |
| Depositing User: | Masyhur 196042 |
| Date Deposited: | 17 Jul 2019 05:17 |
| Last Modified: | 17 Jul 2019 05:17 |
| URI: | http://repository.ubaya.ac.id/id/eprint/35099 |
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