Delilah Af Fanin, Egian Izaac (2019) Pengaruh Fleksibilitas Logistik terhadap Kepuasan Pelanggan pada UMKM Di Jawa Timur. [Undergraduate thesis]
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Abstract
To succeed in an uncertain environment, firms must respond to changing customer needs, and logistics flexibility is an important part of the response. The purpose of this study is to understand the impact of logistics flexibility in micro, small, and medium-sized enterprises in east java province and to show how it is related to customer satisfaction. The study used 100 respondents as its sample and the technique of data analysis was Structural Equation Modelling (SEM) using SPSS 13.0 for windows and AMOS version 20. All of respondents are from the Society of UMKM manufacturer in East Java which were useful to develop valid and reliable instruments to measure logistics flexibility and to test the relationships among the variables using structural equation modeling. The results indicate strong, positive, and direct relationships between flexible logistics competence and capability, and between flexible logistics capability and customer satisfaction.
| Item Type: | Undergraduate thesis |
|---|---|
| Uncontrolled Keywords: | Distribution management, Customer Satisfaction, Response flexibility |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | Masyhur 196042 |
| Date Deposited: | 18 Jul 2019 01:57 |
| Last Modified: | 18 Jul 2019 01:57 |
| URI: | http://repository.ubaya.ac.id/id/eprint/35110 |
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