Experiential Pilgrim's Influence On The Intention To Travel Umrah

Rahayu, Siti and Hariadi, Sugeng (2019) Experiential Pilgrim's Influence On The Intention To Travel Umrah. International Journal Of Multidisciplinary Educational Research, 8 (8(7)). pp. 138-153. ISSN 2277-7881

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Abstract

Only fewer than Pakistan, Indonesia is the country with the second-largest number of Umrah pilgrims in the world in 2018, reaching 1.1 million people. At present, umrah worship is no longer dominated by urban communities or the wealthy segment alone but has reached all levels of society. This research relays to the pilgrims' experiential intentions to provision their holy places and purposes at testing a research model to achieve a better understanding of the linking between experiential risk, experiential desire, experiential motivation, the dimensions of experiential relationship quality (experiential satisfaction and experiential trust), celebrity attachment and experiential supportive intentions. Analysis of data from 103 respondents who had traveled to the two Muslim holy lands of Madinah and Mecca, Saudi Arabia, indicated that the suggested model fits the data well. The results of this study underwrite to the service marketing theory by providing empirically-based understanding into the experiential relationship quality construct in the context of umrah. Umrah management should emphasis on reducing experiential risk and increasing experiential desire, experiential motivation and the dimensions of experiential relationship quality and celebrity attachment to enable umrah worshipers to have intentions to support their sacred places.

Item Type:	Article
Uncontrolled Keywords:	Experiential, Intention, Umrah, Service Marketing
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Business and Economic > Department of Economic
Depositing User:	Ester Sri W. 196039
Date Deposited:	08 Oct 2019 07:56
Last Modified:	21 Jun 2022 08:34
URI:	http://repository.ubaya.ac.id/id/eprint/36458

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