Pentingnya Inovasi Dan Kreatifitas Era Teknologi Digital

Tayibnapis, Ahmad Zafrullah and Wuryaningsih, Lucia Endang and Gora, Radita (2019) Pentingnya Inovasi Dan Kreatifitas Era Teknologi Digital. In: Seminar Nasional Manajemen dan Call Paper (SENIMA 4), 5 Oktober 2019, Hotel Ibis Styles Jln. Jemursari, Surabaya.

[thumbnail of Ahmad Zafrullah_PENTINGNYA INOVASI DAN KREATIFITAS_makalah utuh sinema 2019.pdf]
Ahmad Zafrullah_PENTINGNYA INOVASI DAN KREATIFITAS_makalah utuh sinema 2019.pdf

Download (818kB) | Preview
Official URL / DOI:


A wave of economic and technological disruptions is currently underway and is expected to continue until 2020. This indicates that the potential threat to strong brands is getting closer. It takes extra courage,rapid innovation, and high creativity for the products and trademarks to be ready to appear in the front lines. The appropriate response to this phenomenon is that companies must be willing to change and transform themselves, offer innovation and creativity to customers, and create a conducive work environment so that employees are pleased and excited in working, including giving them the freedom to channel their ideas and innovations in efforts to produce extraordinary business performance, especially to achieve profit maximization and wealth maximization. Descriptive qualitative research, with intrinsic case studies based on data collection and literature review, is intended to analyze and find out solutions for companies in dealing with the changes in consumer behavior and tastes and market conditions. The implication of this research is that company leaders can accommodate the changing needs of consumers and provide a positive organization to encourage employees to innovate and be creative in order to meet the potential demand.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Talent, Innovation, Creativity, Empathy
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Business and Economic > Department of Economic
Depositing User: Ester Sri W. 196039
Date Deposited: 17 Oct 2019 09:21
Last Modified: 13 Mar 2020 06:22

Actions (login required)

View Item View Item