Trust, collaboration, and quality management in model of agro-tourism kampung Salak Bojonegoro

Darmasetiawan, Noviaty Kresna and Nugroho, J.L. Eko and Christy, Dessy Alphatonia and Anam, Chairul (2019) Trust, collaboration, and quality management in model of agro-tourism kampung Salak Bojonegoro. In: 16th International Symposium on Management (INSYMA 2019), 4-6 March 2019, Manado.

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Alteration strategy from competitive strategy to collaborative strategy is one tough challenge exclusively when it comes to business problems and enactment to similar business, including agribusiness. The research questions proposed in this research are: (1) Why do entrepreneurs who play a role in the agro-tourism Kampung Salak Bojonegoro have mutual trust toward each other? (2) How is the collaboration strategy applied in the agro-tourism Kampung Salak Bojonegoro? (3) How can quality management improvements be implemented to the model of agro- tourism Kampung Salak Bojonegoro? The type of research used is qualitative research, with focus group discussion method, in-depth interview, and observation. The results of the current study are (1) The entrepreneurs have mutual trust toward each other because of being bound by the same goals, the existence of social norms which are the control to not compete with each other, and the urge to grow together for a better life; (2) The collaboration strategy is accomplished through mutual agreement, mutual learning and growing together, in a way successful entrepreneurs train the new growing entrepreneurs; (3) Quality management is implemented through tiered entrepreneurship training methods.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Agro-tourism, collaboration, trust, tiered entrepreneurship training, quality management
Subjects: H Social Sciences > H Social Sciences (General)
S Agriculture > S Agriculture (General)
T Technology > T Technology (General)
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: NOVIATY KRESNA D
Date Deposited: 25 Nov 2019 01:55
Last Modified: 26 Jul 2022 07:40

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