., Jovvandy (2018) Pengaruh Food Quality Halal terhadap Non-Muslim Consumers Intention to Purchase Halal Food Product pada Ritel Modern di Surabaya. [Undergraduate thesis]
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Abstract
The purpose of this study was to find out about the influence of Food Quality Halal on Non-Muslim Consumers Intention to Purchase Halal Food Products related to the object of fresh meat sold in modern retail in Surabaya. This type of research includes basic research because this research does not aim to solve specific problems of a company, but to develop knowledge. In this study, the data used is quantitative data, namely data in the form of numbers, or qualitative data that is predicted (scoring). In this study, data processing method uses SEM (structural equation modeling) with AMOS 22.0 software. This study uses a sample of 150 non-Muslim respondents who shop for fresh meat in modern retail in Surabaya. The results of this study indicate that Non-Muslim Attitudes Consumers positively influence Non-Muslim Consumers Intention to Halal Food Product Purchases, Non-Muslim Consumers' subjective norms positively influence Non-Muslim Consumers Intention to Purchase Halal Food Products, and Non-Muslim Consumers 'perceived behavioral controls positively affect Non-Muslim Consumers Intention to Purchase Halal Food.
| Item Type: | Undergraduate thesis |
|---|---|
| Uncontrolled Keywords: | Food Quality Halal, Consumers Attitudes, consumers’ subjective norm, Consumers’ Perceived Behavioural, Consumers Intention to Purchase |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | Masyhur 196042 |
| Date Deposited: | 29 Nov 2019 09:00 |
| Last Modified: | 29 Nov 2019 09:00 |
| URI: | http://repository.ubaya.ac.id/id/eprint/36827 |
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