Explanatory study of factors affecting purchase intention of lowtechnology innovation of local products in Surabaya

Jethro, Jeremy and Margaretha, Silvia and Honantha, Christina Rahardja (2019) Explanatory study of factors affecting purchase intention of lowtechnology innovation of local products in Surabaya. Advances in Social Science, Education and Humanities Research, 308. pp. 136-139. ISSN 2352-5398

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Abstract

The purpose of this study is to examine the effect of consumer doubt, skepticism, familiarity, value for money, information seeking, and aesthetic design on purchase intention of low-technology innovation of the local product. There are 7 variables used for this research, namely consumer doubt, skepticism, familiarity, value for money, information seeking, aesthetic design, and purchase intention. This research applied a quantitative approach with multiple linear regression method. Data gathered from 200 respondents who bought low-technology innovation products of local products in Surabaya. The data processing used PASW Statistic 18 for Windows software. The results of this study indicate that consumer doubt, skepticism, familiarity, value for money, information seeking, and aesthetic design simultaneously have a significant effect on purchase intention of low-technology innovation of local products. However, if the variables are tested separately, it is found that consumer doubt and skepticism have a significant negative effect on purchase intention. Familiarity, information seeking, and aesthetic design have a significant positive influence on purchase intention. While of value for money has an insignificant effect on purchase intention.

Item Type: Article
Uncontrolled Keywords: consumer doubt, skepticism,familiarity,value for money, purchase intention
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Christina Rahardja H (31113)
Date Deposited: 09 Dec 2019 05:08
Last Modified: 09 Dec 2019 05:08
URI: http://repository.ubaya.ac.id/id/eprint/36872

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