Putra, Wahyu Romadlon (2019) Pengaruh Economic Value, Interaction, Psychological Needs, Perceived Value, terhadap Customer Loyalty pada Loyalty Membership di Hotel JW Marriott Surabaya. [Undergraduate thesis]
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Abstract
Penelitian ini bertujuan untuk menguji pengaruh economic value, interaction, psychological needs, perceived value terhadap customer loyalty pada loyalty membership di hotel jw marriott surabaya. Penelitian ini dilakukan dengan menggunakan Structural Equation Modelling dengan software SPSS 18.0 dan AMOS 22.0. Penelitian ini menggunakan sampel sebanyak 110 responden yang mengikuti program loyalitas JW MARRIOTT Surabaya. Hasil penelitian ini membuktikan bahwa economic value berpengaruh signifikan terhadap perceived value. Interaction berpengaruh signifikan terhadap perceived value. Psychological Needs berpengaruh signifikan terhadap perceived value . Perceived value berpengaruh signifikan terhadap customer loyalty. Economic value tidak berpengaruh signifikan terhadap customer loyalty. Interaction berpengaruh signifikan terhadap customer loyalty. Psychological Needs berpengaruh signifikan terhadap customer loyalty.
| Item Type: | Undergraduate thesis |
|---|---|
| Uncontrolled Keywords: | loyalty membership , economic value, interaction, psychological needs, perceived value, customer loyalty |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | Masyhur 196042 |
| Date Deposited: | 17 Feb 2020 07:11 |
| Last Modified: | 17 Feb 2020 07:11 |
| URI: | http://repository.ubaya.ac.id/id/eprint/37374 |
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