INDONESIAN READERS’ MOTIVATIONS AND ATTITUDE TOWARDS DIGITAL PRESS

Honantha, Christina Rahardja and Anandya, Dudi and ., Indarini (2012) INDONESIAN READERS’ MOTIVATIONS AND ATTITUDE TOWARDS DIGITAL PRESS. In: Proceeding 10th International Annual Symposium on Management. Faculty of Business and Economic: Departement of Management, pp. 1-132. ISBN 978 ‐ 979 ‐ 99365 ‐ 7 ‐ 8

[img]
Preview
PDF
085.pdf - Accepted Version

Download (183Kb) | Preview
Official URL: http://fbe.ubaya.ac.id

Abstract

Internet technology has ghastly impacted the way newspaper readers searching information. Internet also changes the information access, production and circulation. www.alexa.comshowed 100 Top sites of Indonesia, there is Detik.com on 9th rank and Kompas.com on 13 th rank. Detik.com and Kompas.com had an increasing percent of traffic on August 2010. There are motivations and attitude of digital newspaper readers that are interesting to be study. This research examined the effect of knowledge current issues, search for updated news, and search for specific information, entertainment, and habit on attitude toward Indonesia digital newspapers. This study uses Structural Equation Modeling technique with LISREL to examine the hypothesized relationships. Sample on this research consisted of one hundred and fifty (150) digital newspaper readers in Indonesia. This study reveals that search for specific information, search for updated news, and entertainment had a positive effect on attitude toward digital newspapers. Knowledge current news and Habit had not significant effecton attitude toward digital newspapers. Keywords: knowledge current news, search for specific information, search for updated news, entertainment, habit, attitude to digital newspaper.

Item Type: Book Section
Uncontrolled Keywords: knowledge current news, search for specific information, search for updated news, entertainment, habit, attitude to digital newspaper.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: DUDI ANANDYA
Date Deposited: 24 Jul 2013 01:19
Last Modified: 01 Feb 2017 09:03
URI: http://repository.ubaya.ac.id/id/eprint/3740

Actions (login required)

View Item View Item