Sekarwangi, Intan (2019) Pengaruh Perceived Usefulness, Perceived Enjoyment, dan Satisfaction terhadap Intention to Follow dan Intention to Recommend pada Akun Instagram Lea Jeans. [Undergraduate thesis]
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Abstract
Penelitian ini bertujuan untuk menguji Pengaruh Perceived Usefulness, Perceived Enjoyment, dan Satisfaction terhadap Intention to Follow dan Intention to Recommend pada Akun Instagram Lea Jeans Penelitian ini dilakukan dengan menggunakan Structural Equation Modelling dengan software SPSS 25.0 dan AMOS 24.0. Penelitian ini menggunakan sampel sebanyak 150 responden yang aktif menggunakan sosial media instagram yang dikelola oleh Lea Jeans. Hasil penelitian ini membuktikan bahwa perceived usefulness berpengaruh positif terhadap satisfation. Perceived enjoyment berpengaruh positif terhadap satisfaction. Satisfaction berpengaruh positif terhadap intention to follow . satisfaction berpengaruh positif terhadap intention to recommend.
| Item Type: | Undergraduate thesis |
|---|---|
| Uncontrolled Keywords: | Perceived Usefulnes, Perceived Enjoyment, Satisfaction, Intention to Follow, Intention to recommend |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | Masyhur 196042 |
| Date Deposited: | 09 Mar 2020 02:07 |
| Last Modified: | 09 Mar 2020 02:07 |
| URI: | http://repository.ubaya.ac.id/id/eprint/37574 |
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