How do the Indonesian ecologically conscious millennials value upcycled clothing?

Parung, Christabel Annora Paramita (2019) How do the Indonesian ecologically conscious millennials value upcycled clothing? In: InCITE 2019 (International Conference on Informatics, Technology and Engineering), 22-23 August 2019, Kuta, Bali.

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Upcycling is a form of green action in the area of product management and it is a new emerging trend nowadays. According to the findings of previous researches, Ecologically Conscious Consumer (ECC) tends to purchase more sustainable products, including environmentally-friendly fashion products. However, though upcycled products are classed as environmentally-friendly products, there has not been any research yet confirming that ECC in developing country likes Indonesia value and has interest in purchasing it. The aim of this research is to identify green consumer behaviour in Indonesia towards upcycled clothing. An online survey was conducted through online questionnaires to find the relationship between green consumer in Indonesia and environmentally-friendly fashion, also how the ECC value upcycled clothing as a form of eco-friendly fashion. The research shows that Indonesian millennials are mostly environmentally conscious and adopt green buying behaviour. It was found that many of green consumers in Indonesia are unfamiliar with the word ‘upcycling’, but some of them have already purchased it as form of sustainable deeds. Mostly the participants valued upcycled products more than recycle products for the ideas and they are valued as work of art. Profound statistical analysis was used to get the result of this research.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: upcycle, green consumer, ecologically conscious, sustainable clothing
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Creative Industry > Department of Fashion and Lifestyle Product Design
Date Deposited: 23 Mar 2020 07:31
Last Modified: 25 Aug 2021 04:40

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