ANTECEDENTS AFFECTING ORGANIC FOOD PURCHASE INTENTIONS

Secapramana , Laurentia Verina Halim and Ang, Leonard Gunawan Kartago (2019) ANTECEDENTS AFFECTING ORGANIC FOOD PURCHASE INTENTIONS. International Journal of Organizational Innovation, 12 (2). pp. 140-150. ISSN 1943-1813

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Official URL / DOI: http://www.ijoi-online.org/

Abstract

The issue of environmental pollution in modern life presents its threat to human life, while at the same time public awareness of health issues increased. Organic food of-fers a solution to the problem of healthy foods and beverages and drives the growth of the organic product market. The following research aims to explain how the infor-mation revealed on organic food labels and perceived organic knowledge influences consumers' trust and attitudes towards organic foods, which in turn together with sub-jective norms ultimately affects the purchase intentions. A total of 206 respondents answered the questionnaire shared online and analysed using SEM (Structural Equa-tion Modelling). The results showed that perceived knowledge did not significantly influence attitudes toward organic food. Revealed information influences positive at-titudes and trust about organic food which in turn together with subjective norms pos-itively influence subsequent purchase intentions.

Item Type: Article
Uncontrolled Keywords: Purchase intention, perceived knowledge, revealed information, theory of reasoned action, organic food
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Verina Halim 188005
Date Deposited: 09 Jun 2020 01:09
Last Modified: 24 Mar 2021 16:24
URI: http://repository.ubaya.ac.id/id/eprint/37791

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