Applying Kansei Words to Japanese Bread Store

Hapsari, Indri and Gunawan, Linda Herawati and Handoko, Rendy (2011) Applying Kansei Words to Japanese Bread Store. Proceeding of 3rd International Seminar on Applied Technology, Science, and Arts (APTECS 2011). ISSN 2086-1931

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Indonesia’s consumers choose to eat bread rather than rice is because of lifestyle, instead of substituting rice. In Surabaya, there are some stores selling Japanese bread, however their stores’ design is not been influenced by Japanese authentic style. The purpose of this paper is to discover the importance of Japanese bread store. A structured questionnaire has been developed to collect the data. Kansei words were used to identify what conditions the consumers need. Result of the study shows that consumers demand 'interesting store', 'suitable' and 'cleanliness' as the important factors. As a result, these Kansei Words will be converted into the store’s physical design.

Item Type: Article
Uncontrolled Keywords: Kansei Words, Store Design, Japanese
Subjects: T Technology > T Technology (General)
Divisions: Faculty of Engineering > Department of Industrial Engineering
Depositing User: Indri Hapsari 203009
Date Deposited: 24 Jul 2013 08:42
Last Modified: 24 Jul 2013 08:42

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