Naru, Maria Dafrosa (2020) Kewirausahaan Sosial: Studi Kasus PTKampung Kearifan Indonesia (Javara Indigenious) dan Remaja Mandiri Community (RMC). JMK (Jurnal Manajemen dan Kewirausahaan), 5 (2). pp. 122-139. ISSN 2477-3166; E-ISSN 2656-0771
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Abstract
This article seeks to understand the principle of social enterprises by analyzing the two case studies in Indonesia with phenomenological approach. This study adopts qualitative approach by exploring two organizations, which aim to promote sustainable farming industry. The findings address three research questions, including how the social enterprises set their social mission, how they develop productinnovation, how governance is in their organization by promoting fair trade. This article extends the discussion for the emerging concept of social enterprise by highlighting the social mission and social innovation.
Item Type: | Article |
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Uncontrolled Keywords: | Social entrepreneurship, social mission, product innovation, governance, fair business |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | Postgraduate Programs > Master Program in Management |
Depositing User: | Ester Sri W. 196039 |
Date Deposited: | 19 Aug 2020 07:10 |
Last Modified: | 19 Aug 2020 08:25 |
URI: | http://repository.ubaya.ac.id/id/eprint/38016 |
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