Mutiara, Freddy and Priyonggo, Ambang (2020) Analysis of Sustainability Business Media from Hyperlocal and Entrepreneurial Journalism Perspectives: a Case Study of DI'S Way Daily. Journal of Entrepreneurship & Business, 1 (2). pp. 102-113. ISSN 2721-706X
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Abstract
In general, it is concurred that the print media industry is an industry category that is currently sunset with its product life cycle is decreasing. Moreover, the Covid-19 pandemic condition since March 2020 in Indonesia has forced media businesses to suffer even more. However, on Saturday, July 4, 2020, Surabaya city has a new daily media published, namely “DI's Way Daily”. The figure behind it is Dahlan Iskan, a media figure known as the pioneer of Jawa Pos Daily. DI's Way brings several differentiating attributes to its product. With a simple case study method, this paper aims to examine the resilience of this daily from the perspective of hyperlocal content production strategy (hyperlocality) and entrepreneurial journalism. A local content strategy is insufficient to make the media business sustainable as it needs to be accompanied by entrepreneurial journalism.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | hyperlocal, newspaper, media, online media, business model |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | Ester Sri W. 196039 |
| Date Deposited: | 22 Oct 2020 08:09 |
| Last Modified: | 22 Oct 2020 08:10 |
| URI: | http://repository.ubaya.ac.id/id/eprint/38250 |
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