Joanly, Rosaline Benefiola (2020) Pengaruh Customer-Perceived Product Assortment dan Order Fulfillment terhadap Shopping Efficiency Konsumen Shopee Indonesia. [Undergraduate thesis]
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Abstract
Penelitian ini bertujuan untuk menguji pengaruh customer-perceived product assortment dan order fulfillment terhadap shopping assistance dan shopping efficiency konsumen Shopee Indonesia. Jenis penelitian yang digunakan adalah basic research. Sumber data yang digunakan adalah data primer yang diperoleh dengan menyebarkan kuesioner secara online kepada 200 responden wanita. Data dianalisis menggunakan metode Structure Equation Modeling (SEM) dengan program Statistical Package for Social Sciences (SPSS) 25 dan sofware Analisis of Moment Structures (AMOS 22). Hasil penelitian ini menunjukkan bahwa shopping assistance berpengaruh positif dan signifikan terhadap shopping efficiency, order fulfillment berpengaruh positif dan signifikan terhadap shopping assistance, customer-perceived product assortment berpengaruh positif dan signifikan terhadap shopping assistance, customer-perceived product assortment berpengaruh positif dan signifikan terhadap order fulfillment, serta hubungan antara perceived product assortment performance dan shopping assistance dimediasi oleh order fulfillment pada Shopee Indonesia.
| Item Type: | Undergraduate thesis |
|---|---|
| Uncontrolled Keywords: | product assortment, order fulfillment, shopping assistance, shopping efficiency |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | Masyhur 196042 |
| Date Deposited: | 27 Oct 2020 03:45 |
| Last Modified: | 27 Oct 2020 03:45 |
| URI: | http://repository.ubaya.ac.id/id/eprint/38311 |
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