Pengaruh E-Wom terhadap Destination Trust dan Travel Intention pada Destinasi Wisata Pulau Lombok

Masruchah, Faikotul (2020) Pengaruh E-Wom terhadap Destination Trust dan Travel Intention pada Destinasi Wisata Pulau Lombok. [Undergraduate thesis]

[thumbnail of M_6439_Abstrak.pdf]
Preview
PDF
M_6439_Abstrak.pdf

Download (106kB) | Preview
Official URL / DOI: http://digilib.ubaya.ac.id/pustaka.php/259806

Abstract

This study aims to examine the effect of E -WOM on Destiny Trust and Travel Intention. This research was conducted using Structural Equation Modeling with SPSS 18.0 and AMOS 22.0 software. This study uses a sample of 170 respondents who know the destination on the island of Lombok to see a review of tourist destinations in Lombok. In this study there are 3 variables, namely E-WOM, Travel Intentions, and Trustworthiness. The results of this study prove that eWOM has a positive effect on travel intention, E-WOM has a positive effect on destination trust, Destination trust has a positive effect on travel intention

Item Type: Undergraduate thesis
Uncontrolled Keywords: EWOM, Destination Trust, Travel Intention
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Eko Wahyudi 197013
Date Deposited: 11 Nov 2020 06:21
Last Modified: 11 Nov 2020 06:21
URI: http://repository.ubaya.ac.id/id/eprint/38478

Actions (login required)

View Item View Item