Masruchah, Faikotul (2020) Pengaruh E-Wom terhadap Destination Trust dan Travel Intention pada Destinasi Wisata Pulau Lombok. [Undergraduate thesis]
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Abstract
This study aims to examine the effect of E -WOM on Destiny Trust and Travel Intention. This research was conducted using Structural Equation Modeling with SPSS 18.0 and AMOS 22.0 software. This study uses a sample of 170 respondents who know the destination on the island of Lombok to see a review of tourist destinations in Lombok. In this study there are 3 variables, namely E-WOM, Travel Intentions, and Trustworthiness. The results of this study prove that eWOM has a positive effect on travel intention, E-WOM has a positive effect on destination trust, Destination trust has a positive effect on travel intention
Item Type: | Undergraduate thesis |
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Uncontrolled Keywords: | EWOM, Destination Trust, Travel Intention |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | Faculty of Business and Economic > Department of Management |
Depositing User: | Eko Wahyudi 197013 |
Date Deposited: | 11 Nov 2020 06:21 |
Last Modified: | 11 Nov 2020 06:21 |
URI: | http://repository.ubaya.ac.id/id/eprint/38478 |
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