E-commerce for Japanese pop-products in Indonesia: the sign of decline stage

Gunawan, Gunawan and Noda, Yu (2019) E-commerce for Japanese pop-products in Indonesia: the sign of decline stage. In: International Conference on Informatics, Technology, and Engineering 2019 (InCITE 2019), August 22-23, 2019, Denpasar, Bali.

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Official URL / DOI: https://conference.ubaya.ac.id/incite2019


Japanese pop-culture has shaken the world through creative products such as pop music, drama, animation, comics, fashion, and characters. Big Japanese firms have established their e-commerce overseas. Many local small online stores in the targeted overseas market actively sell those pop-products to end customers. In the Indonesian online market, small online stores present themselves in an owned web-store (mostly in dotcom domain) and personal blog sites. However, little is known about their characteristics to formulate a strategy for their survival. This study aims to characterize Indonesian small online stores of Japanese pop-products, to compare stores placed in dotcom and blog site domains, and to propose practical recommendations. A web content analysis method was employed, and a sample of 93 stores was generated systematically online. The results show that dotcom stores are likely to sell fashion products while blog site entertainment. Various ordering methods are provided for customer convenience, but dotcom stores tend to have shopping carts than blog site stores. This study reveals that personal blogs as shopping channels are declining. Therefore, it is suggested that blog site stores adopt alternative growing online channels, such as joining the marketplace and social media shopping. While owned web stores are still prestigious, this study also suggests the dotcom stores adopt other shopping channels which are entering the marketplace and engaging social media shopping.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: pop-products, cultural product, Japan, Indonesia
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
Divisions: Faculty of Engineering > Department of Industrial Engineering
Depositing User: Gunawan 6182
Date Deposited: 07 Apr 2021 06:35
Last Modified: 23 Mar 2023 04:24
URI: http://repository.ubaya.ac.id/id/eprint/39171

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