Collaborative Entrepreneurship and Group Commitment as a Strategy for Survival in the Pandemic Covid 19: A Case Study of SMEs in Bogo Village - Bojonegoro Regency- East Java

Tandelilin, Elsye and Rani, Karina Citra and Jayani, Nikmatul Ikhrom Eka and Darmasetiawan, Noviaty Kresna (2020) Collaborative Entrepreneurship and Group Commitment as a Strategy for Survival in the Pandemic Covid 19: A Case Study of SMEs in Bogo Village - Bojonegoro Regency- East Java. In: the International Joint Conference on Arts and Humanities 2020, October 3-4, 2020, Surabaya.

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Abstract

The Coronavirus (COVID-10) outbreak causes a global economic slowdown and hit hardest to micro and small businesses. Most of them are shuttered and far more experiencing financial difficulties, raising questions, how they will survive in this situation? Moringa plant is known as a beneficial plant to health. Various herbal medicines and products are the development of Moringa. Bogo village-Bojonegoro district is one of the moringa plant centers, and micro and small businesses (MSEs) producing many herbal products. During the pandemic, they have difficulty in producing and marketing products that are mostly still based offline. This paper aims to explore the strategies used by MSEs in the Bogo village to survive in the pandemic. This study uses a qualitative paradigm with a field research approach. Direct conversations and observation of the informants' lives are the way to get detailed data. The results showed that the collaboration strategy and group commitment carried out made MSEs in the Bogo village still survive and begin to experience business recovery during this pandemic.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Collaborative Entrepreneurship, Group Commitment, Micro and Small Enterprises
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management R Medicine > RS Pharmacy and materia medica
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	Ester Sri W. 196039
Date Deposited:	06 May 2021 07:38
Last Modified:	06 May 2021 07:38
URI:	http://repository.ubaya.ac.id/id/eprint/39496

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