Service Quality

Darshan, Christian (2021) Service Quality. [Undergraduate thesis]

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Abstract

Penelitian ini membahas mengenai pengaruh website design quality, information quality, security & privacy, transaction & payment capability, serta delivery service terhadap customer satisfaction e-commerce tokopedia. Penelitian ini adalah penelitian kuantitatif dengan menggunakan analisis regresi linier berganda. Jumlah sampel yang digunakan sebanyak 140 responden. Teknik pengambilan sampel menggunakan purposive sampling. Hasil penelitian menemukan bahwa website design quality, information quality, security & privacy, transaction & payment capability, serta delivery service berpengaruh positif dan signifikan terhadap customer satisfaction e-commerce tokopedia.

Item Type:	Undergraduate thesis
Uncontrolled Keywords:	website design quality, information quality, security & privacy, transaction & payment capability, customer satisfaction
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	Eko Wahyudi 197013
Date Deposited:	21 Sep 2021 07:26
Last Modified:	21 Sep 2021 07:26
URI:	http://repository.ubaya.ac.id/id/eprint/40379

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