The Significance Of Service Quality On Customer Loyalty With Corporate Image And Customer Satisfaction As Mediators

Hariyanto, Maria Aletta Dei and Anandya, Dudi (2021) The Significance Of Service Quality On Customer Loyalty With Corporate Image And Customer Satisfaction As Mediators. Journal Management and Business, 20 (2). pp. 11-26. ISSN 1412-3789; e-ISSN: 2477-1783

[thumbnail of Maria Aletta_The Significance of service quality.pdf] PDF
Maria Aletta_The Significance of service quality.pdf

Download (397kB)
[thumbnail of LoA artikel Maria Aletta.pdf] PDF
LoA artikel Maria Aletta.pdf

Download (253kB)
Official URL / DOI: https://www.journalmabis.org/mabis/article/view/54...

Abstract

This study seeks to reveal the effect of service quality on customer loyalty mediated by corporate image and customer satisfaction at restaurant X in Surabaya. Data were collected using a questionnaire for each variable, on 150 subjects with the characteristics of a minimum age of 19 years, and a minimum education of senior high school. Data were collected and analyzed using the SEM method with the help of SPSS AMOS 21 software. The results showed that service quality has an influence on customer satisfact ion, through corporate image, which in turn affect customer loyalty. Corporate image mediator is fully functional because there is no direct relationship between service quality and customer satisfaction. This shows that consumers feel satisfied not directly caused by service quality, but good service quality form a positive corporate image which then make consumers feel satisfied, ultimately affecting loyalty.

Item Type: Article
Uncontrolled Keywords: service quality; corporate image; customer satisfaction; customer loyalty
Subjects: H Social Sciences > HB Economic Theory
Divisions: Faculty of Business and Economic > Department of Economic
Depositing User: Maria Aletta Dei Hariyanto
Date Deposited: 29 Sep 2021 03:11
Last Modified: 05 Oct 2021 06:49
URI: http://repository.ubaya.ac.id/id/eprint/40442

Actions (login required)

View Item View Item