Legal Aspects in Indonesian Digital Marketing Business: What should be complied with?

Setiawan, Peter Jeremiah and Ardison, Hansel (2021) Legal Aspects in Indonesian Digital Marketing Business: What should be complied with? In: International Conference on Business Law and Local Wisdom in Tourism (ICBLT 2021), 28-29 July 2021, Bali.

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This article examines the types of legal compliance that must be carried out by digital marketing business actors based on normative juridical methods accompanied by a statutory approach and a conspetual approach. Business actors who will definitely perform actions or business processes on digital campaign content should comply with at least 3 main legal aspects consisting of legality content aspects, personal data protection aspects and intellectual property protection aspects. The aspect of the legality content is mainly related to the legality of the products being marketed, the legality of content that does not violate the illegal content to the legality of legal relations between business actors. Aspects of personal data protection include the written consent of the owner of personal data, consumers and business partners as well as guarantees not to misuse the personal data. Aspects of intellectual property protection include the legality of ownership of intellectual property rights and the licenses

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Digital marketing business, Digital campaign content, Legal compliances
Subjects: K Law > K Law (General)
Divisions: Faculty of Law > Department of Law
Date Deposited: 04 Oct 2021 09:04
Last Modified: 01 Aug 2022 04:09

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