Determinants of Online Purchase Intention in Indonesia

Hariadi, Sugeng and Rahayu, Siti (2021) Determinants of Online Purchase Intention in Indonesia. In: Proceedings of the 18th International Symposium on Management (INSYMA 2021), May 27-28, 2021, on-line conference.

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This research discusses the influence of online customer experience and perceived risk on online purchase intention in Indonesia. This study has nine variables: online customer experience, product risk, financial risk, privacy risk, security risk, time risk, social risk, psychological risk, and online purchase intention, with 15 hypotheses. The sampling technique used is non-probability sampling with purposive sampling technique. Data were collected mainly by distributing questionnaires and obtained 185 respondents. Respondents must be over 17 years old and have made online purchases at e-commerce services in Indonesia. The SEM method using SPSS Statistics 24 and AMOS 22 was performed for analysis. The results show four hypotheses are supported and eleven hypotheses are not.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: online customer experience, social risk, psychological risk, online purchase inten-tion
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Ester Sri W. 196039
Date Deposited: 07 Dec 2021 04:51
Last Modified: 10 Dec 2021 06:55

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