Bisnis Online: Preferensi Konsumen Terhadap Layanan Online Food Delivery

Mindarti, Nadiah Arum and Sundari, Hj. Made Siti and Hariadi, Sugeng (2020) Bisnis Online: Preferensi Konsumen Terhadap Layanan Online Food Delivery. Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori, 24 (1). pp. 34-40. ISSN 1410-9204; E-ISSN 2655-8858

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Abstract

This research studies the factors that influence consumers in using online food delivery services. The variables used are Time Saving Orientation, Price Saving Orientation, and Behavior Intention to OFD Services. The questionnaire is used in the data collection process. Questions in this study were published online and offline. Online distribution is done through Google Form and offline distribution is done by distributing it to students of the University of Surabaya. A total of 208 valid questionnaires were collected to be submitted using Structural Equation Modeling (SEM) data processing with SmartPLS software. Time Saving Orientation and Price Saving Orientation have positive and significant effect on Behavior Intention Towards OFD Services which support t-statistics of 3,562 & 3,272 and P-Values of 0,000. The more culinary entrepreneurs who use ecommerce, the more transactions will occur, so it will increase the GRDP which will ultimately increase economic growth.

Item Type:	Article
Uncontrolled Keywords:	Behavioral, Delivery, Orientation, Tim, Price
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Business and Economic > Department of Economic
Depositing User:	Ester Sri W. 196039
Date Deposited:	08 Dec 2021 03:37
Last Modified:	27 May 2022 04:22
URI:	http://repository.ubaya.ac.id/id/eprint/40805

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