Analisis Faktor Tingkat Loyalitas Pelanggan Terhadap Merek Bernardi

Oktavia, Ni Made Laksmi (2021) Analisis Faktor Tingkat Loyalitas Pelanggan Terhadap Merek Bernardi. Jurnal Manajemen, Bisnis dan Organisasi (JUMBO, 5 (2). pp. 294-308. ISSN 2502-4175

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Abstract

This thesis discusses the influence of brand communication and brand image on brand loyalty through brand trust as a mediating variable on the Bernardi brand in Surabaya and Sidoarjo. The sample in this study were consumers who had used the Bernardi brand through a questionnaire distributed using the g-form. This research is a quantitative research with the analytical technique used is PLS.)

Item Type:	Article
Uncontrolled Keywords:	brand communication; brand image; brand loyalty; brand trust
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	Ni made laksmi oktavia
Date Deposited:	17 Dec 2021 03:17
Last Modified:	17 Dec 2021 03:18
URI:	http://repository.ubaya.ac.id/id/eprint/40831

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