Pengaruh Kualitas Layanan dan Pengalaman Konsumen Terhadap Loyalitas Destinasi Jamaah Umroh(Impact of Service Quality and Consumer Experience to Destination Loyalty Umrah Pilgrims)

Sentoso, Diah Harjaningtyas and Andajani, Erna and Rahayu, Siti (2021) Pengaruh Kualitas Layanan dan Pengalaman Konsumen Terhadap Loyalitas Destinasi Jamaah Umroh(Impact of Service Quality and Consumer Experience to Destination Loyalty Umrah Pilgrims). Akuntansi Bisnis dan Manajemen (ABM), 28 (2). pp. 29-36. ISSN 0854-4190; E-ISSN 2685-3965

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Abstract

The purpose of this study is to determine the effect of destination loyalty modeling that embody of service quality on destination image, destination image on destination loyalty, destination image on destination satisfaction, consumer experience on destination satisfaction, consumer experience on destination loyalty, destination satisfaction on destination loyalty. In this study, the type of research that will be used in this thesis is a type of quantitative research, where this research will collect data from questionnaires targeting Indonesian pilgrims in Medina and Mecca. The methodology of this research study will be processed with SEM AMOS. The research results that service quality influences destination loyalty, destination image influences destination loyalty, destination image influences destination satisfaction, consumer experience influences destination satisfaction, consumer experience influences destination loyalty, destination satisfaction influences destination loyalty.

Item Type:	Article
Uncontrolled Keywords:	service quality; destination loyalty; destination image; consumer experience; destination satisfaction
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	Ester Sri W. 196039
Date Deposited:	17 Dec 2021 07:54
Last Modified:	11 Jan 2022 06:52
URI:	http://repository.ubaya.ac.id/id/eprint/40838

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