Innovation as a Key Solution for MSES’ Survival in the COVID-19 Pandemic: A Case Study of MSES in Bogo Village – Bojonegoro Regency – East Java

Tandelilin, Elsye and Darmasetiawan, Noviaty Kresna and Rani, Karina Citra and Jayani, Nikmatul Ikhrom Eka (2021) Innovation as a Key Solution for MSES’ Survival in the COVID-19 Pandemic: A Case Study of MSES in Bogo Village – Bojonegoro Regency – East Java. In: 18th International Symposium on Management (INSYMA 2021), 27- 29 May 2021, Online.

PDF Nikmatul_Fulltext artikel_Innovation as a Key Solution for MSES’.pdf Download (675kB)

Abstract

The Covid-19 pandemic has a significant impact on the economic growth of many countries. Bogo village-Bojonegoro Regency is one of the centers for moringa plants produced by MSE. Moringa plant is a herbal plant that is beneficial for health. During the pandemic, MSEs have been experiencing difficulties producing and marketing products on an offline basis. This paper aims to explore the innovations made by MSEs in the Bogo village to sur-vive the pandemic. This study used a qualitative paradigm with a field research approach. Direct conversations and observations on 34 informants were ways to obtain data. This study used narrative inquiry for analysis and triangulation for data validity. The results show that the innovations carried out in various fields, including products, marketing, facilities, man-agement, and human resources, made MEs in Bogo Village survive and begin to experience business recovery during this pandemic.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	innovation, moringa plant, MSE
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management R Medicine > RS Pharmacy and materia medica
Divisions:	Faculty of Pharmacy > Department of Pharmacy
Depositing User:	Ester Sri W. 196039
Date Deposited:	17 Jan 2022 09:07
Last Modified:	17 Jan 2022 09:07
URI:	http://repository.ubaya.ac.id/id/eprint/41002

Actions (login required)

View Item