Dari Mata Lalu Turun Ke Hati: Show Window, Feel Good Dan Purchase Intent Zara Pada Konsumen Wanita Di Surabaya

Sutono, Jimmi and Anandya, Dudi and Rahardja, Christina (2019) Dari Mata Lalu Turun Ke Hati: Show Window, Feel Good Dan Purchase Intent Zara Pada Konsumen Wanita Di Surabaya. Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya, 7 (2). pp. 2346-2361. ISSN 2302-8203

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Abstract

This study aims to prove the effect of show window towards purchase intent mediated by feel good inZARA, Surabaya. This type of research is causal research with quantitative approach. This study using purposive sampling approach, which is a sampling technique based on the consideration or personal judgment of researchers associated with the characteristics of the population according to the research sample. The characteristics is respondents who visited ZARA and make some buy after seek a show window ZARA in the last one year. Respondents in this study amounted to 168 people. The analysis in this study using a model of SEM (Structural Equation Modeling) and processed using SPSS software version 22.0 for Windows and AMOS version 22.0 for Windows for testing Measurement and Structural Model. The result of this study indicate that all hypothesis supported such show window towards purchase intent and show window towards purchase intent mediated by feel good.

Item Type:	Article
Uncontrolled Keywords:	female shopping behaviour, consumer behaviour, show window
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	Christina Rahardja H (31113)
Date Deposited:	14 Mar 2022 03:41
Last Modified:	17 May 2022 07:35
URI:	http://repository.ubaya.ac.id/id/eprint/41537

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