Entrepreneurial Marketing Start-Up Media Siber Lokal Kempalan.Com Di Jawa Timur: Strategi Menuju Sustainability?

Mutiara, Freddy (2022) Entrepreneurial Marketing Start-Up Media Siber Lokal Kempalan.Com Di Jawa Timur: Strategi Menuju Sustainability? Jurnal Manajemen Pemasaran, 16 (1). pp. 16-23. ISSN p-ISSN 1907-235X / e-ISSN 2597-615X

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Abstract

Entrepreneurial marketing is marketing practices for small companies and start-ups that grow through entrepreneurial activities in the midst of limited company resources and the uncertainty of business environment. In research using qualitative research methods through descriptive case studies, it was found that entrepreneurial marketing plays an important role in the operational success of cyber media start-up company Kempalan.com. Intuitively, agilely, and innovatively according to the dynamics of business environment faced by cyber media Kempalan.com, entrepreneurial marketing plays a role in building the company's competitiveness in the industry. In addition to carrying out entrepreneurial marketing, Kempalan.com needs to scale-up and achieve business economies of scale for the company's sustainability in the future.

Item Type:	Article
Uncontrolled Keywords:	Entrepreneurial Marketing, Entrepreneurial Orientation, Media Siber, Start-up, dan Kewirausahaan
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	FREDDY MUTIARA
Date Deposited:	28 Mar 2022 04:22
Last Modified:	28 Mar 2022 04:22
URI:	http://repository.ubaya.ac.id/id/eprint/41607

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