The Effect Of Technological And Behavioral On The Adoption Of The Shopeepay Mobile Payment

Widjaja, Fitri Novika and Setyawan, Antonius Budhiman (2021) The Effect Of Technological And Behavioral On The Adoption Of The Shopeepay Mobile Payment. Journal of Entrepreneurship & Business, 2 (2). pp. 106-118. ISSN 2721-706X

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Abstract

This study aims to examine the effect of technological and behavioral attributes on the adoption attributes of the ShopeePay mobile payment application in Indonesia. The application is known as financial technology (fintech), which combines information technology and financial systems. The approach used in this research is a quantitative approach that was processed using SPSS and AMOS. Data collection in this research was done by distributing online questionnaires using a google form to ShopeePay users who used the application in the past month. The results of this study indicate that behavioral intention and social influence variables have an effect on actual use, perceived usefulness and perceived ease of use have an effect on behavioral intention, perceived ease of use and responsiveness have a positive effect on perceived usefulness, and responsiveness and security variables have a positive effect on perceived ease of use, also has a positive effect on social influence. Keywords: Technological Attributes, Behavioral Attributes, Adoption Attributes, Mobile Payment.

Item Type:	Article
Uncontrolled Keywords:	Technological Attributes, Behavioral Attributes, Adoption Attributes, Mobile Payment
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	Fitri Novika Widjaja 3194
Date Deposited:	31 Mar 2022 08:39
Last Modified:	23 Jan 2024 07:23
URI:	http://repository.ubaya.ac.id/id/eprint/41657

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