Pengaruh Online Shopping Convenience terhadap Customer Satisfaction dan Electronic Word of Mouth pada Pengguna Aplikasi Shopee di Indonesia

Bana, Irene Chintia (2022) Pengaruh Online Shopping Convenience terhadap Customer Satisfaction dan Electronic Word of Mouth pada Pengguna Aplikasi Shopee di Indonesia. [Undergraduate thesis]

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Abstract

Shopee is one of the e-commerce companies that dominate the Indonesian market today. The Shopee application is very much used by the public to buy various needs for a product and service online. This study aims to analyze the effect of Online Shopping Convenience on Satisfaction and E-wom among users of the Shopee application in Indonesia. This research includes causal research using 11 variables, namely Online Convenience, Access Convenience, Search Convenience, Evaluation Convenience, Attentiveness Convenience, Transaction Convenience, Possession Convenience, Post- Possession Convenience, Online Customer Satisfaction, Behavior Intention, and E-wom. Respondents used in this study amounted to 290 people. The analysis in this study uses SEM (Structural Equation Modeling) with SPSS 25 software and SmartPLS 3.0 software. The results showed that Access, Search, Evaluation, Attentiveness, Transaction, Possession, Post-Possession had a positive and significant effect on Online Convenience, Online Convenience had a positive and significant impact on Online Customer Satisfaction, Online Customer Satisfaction had a positive and significant impact on Behavior Intentions, and Online Customer Satisfaction has a positive and significant effect on E-wom.

Item Type:	Undergraduate thesis
Uncontrolled Keywords:	Convenience, Customer Satisfaction, Behavior Intentions, E-wom.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	BAMBANG SEPTIAWAN
Date Deposited:	21 Jul 2022 07:56
Last Modified:	21 Jul 2022 07:56
URI:	http://repository.ubaya.ac.id/id/eprint/42128

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