The Factors That Affect Tourist Revisit Intention Towards Sanur Bali Beach

Mutiara, Ni Ketut Sonia and Indarini, Indarini and Anandya, Dudi (2022) The Factors That Affect Tourist Revisit Intention Towards Sanur Bali Beach. In: Proceedings of the 19th International Symposium on Management (INSYMA 2022), 19-20th May 2022, The Patra Hotel and Resort, Kuta-Bali.

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Abstract

The Covid-19 pandemic has affected the tourism sectors worldwide, including Bali, Indonesia. This study aims to identify factors affecting the revisit intention of Sanur Bali beach. It is a quantitative study using the primary data of 240 respondents. This study used a questionnaire with a target of tourist respon- dents who have visited Sanur Bali beach at least once in the past two years. The data processing method used in this study was Structural Equation Modeling (SEM) using Analysis of Moment Structure (AMOS) software. This study shows that destination risk and destination image have a significant effect on tourist satis- faction and tourist satisfaction has a significant positive effect on both attitude to revisit and revisit intention toward the Sanur Bali beach.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Perceived risk; Covid-19; Satisfaction; Destination image; Attitude; Revisit intention
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	Ester Sri W. 196039
Date Deposited:	31 Aug 2022 03:13
Last Modified:	23 Jul 2024 06:07
URI:	http://repository.ubaya.ac.id/id/eprint/42418

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